Trick or treat time is around the corner as consumers start the build-up to Halloween at the end of the month. As an event, Halloween has shown significant growth during the last three years and with a marked increase in parties or families taking advantage of the occasion by decorating their house and getting into the spirit, there is real…
Ross Brown, Business Account Manager for Foodservice at Premier Foods, has triumphed in the annual awards held by Country Range Group (CRG), one of the UK’s foremost wholesale suppliers to the catering industry. Ross – who has worked at Premier Foods for the past 33 years – was named National Account Manager of the Year by CRG, beating five other…
Premier Foods, the UK’s number one manufacturer, has beaten stiff competition at the Local Authority Catering Association (LACA) Awards for Excellence to take the crown as Outstanding Supplier of the Year. The LACA Awards – now in its 16th year – recognise individuals and teams who work to improve education catering. As pressure mounts on local authorities to look at…
Premier Foods is celebrating the best in British food at the 2012 LACA Conference this week in Birmingham through a uniquely British institution, the Mad Hatter’s Tea Party. Visitors to the Arden Suite may feel they’ve dropped into Alice’s Wonderland as they experience a tea party in full swing, featuring truly classic British brands, McDougalls, Bird’s Ice Cream and Ambrosia.…
Great Britain is firmly under the world spotlight during August and September and from a catering perspective there is no better time to showcase the best in British Food. Mark Rigby, Business Development Chef at Premier Foods comments: “As the sporting centre of the universe for the next few weeks, it presents the perfect opportunity to provide visitors from all…
Pakefield High School has won a Bird’s Ice Cream competition run by Premier Foods in partnership with East Anglian Taste for School (EATS), which targeted all 30 schools in the Suffolk region. The promotion saw Pakefield High school win an exclusive Bird’s Ice Cream sampling day run by Premier Foods. Pupil Shannon won a limited Jubilee edition XBox 360 Kinect…
Rob Hartwell, Head Chef of The Rose and Crown in Warwickshire (one of the most popular pubs within the Peaches Pub Company Limited), has beaten stiff competition to win the prestigious ‘Pub Restaurant Chef Award’ sponsored by Premier Foods, at the annual Craft Guild of Chefs Awards. The awards are a top accolade for chefs across the country and Hartwell has…
The Diamond Jubilee long weekend takes place 2nd-5th June. There will be a huge number of consumers out and about, including tourist trade, so outlets need to stand out from the competition. The key to doing this is advertising and promotion; outlets need to use their menus, boards and websites to let customers know what food will be served, what…
Easter weekend runs between Friday 6th and Monday 9th April. As with most long bank holidays, many people will be on holiday, out shopping, or simply want to get out of the house so it’s a good opportunity to get additional customers through the door. With different people dining out for different reasons over 4 days, it can be hard…
The 2012 Virgin London Marathon takes place on Sunday April 22nd and with over 35,000 runners entered, thousands of spectators and millions of TV viewers, it’s the first of this year’s major public events; supporting it could show your staff and customers what to expect for the other events that 2012 has to offer. For outlets on or near the…