PREMIER FOODS ANNOUNCES NEW SPONSORSHIP DEAL FOR SCHOOL CHEF COMPETITION
We are delighted to announce our McDougalls brand is the new, agreed sponsor of the 2019 LACA School Chef of the Year (SCOTY).
Sarah Robb, Channel Marketing Manager at Premier Foods, commented: “We are delighted to be announcing our new sponsorship of SCOTY, which has such a credible reputation within the industry. We are looking forward to delving head first into the competition mechanic and entry process to make it an easier and more attractive opportunity for caterers.
“Our McDougalls range of flour based mixes offer an easy to use base for a range of sweet and savoury dishes, so school chefs can really get their creative juices flowing when developing and mastering their school compliant recipes for the competition,” adds Robb.
LACA School Chef of the Year has been running for over 25 years and every year receives a high volume of interest from both the industry and consumers. The competition is operated to fit with the school food standards that every school in the country is asked to adhere to and that form the basis of the menus that provide every five to seven year old in England with a school lunch through the government’s Universal Infant Free School Meals programme.
Neil Porter, LACA Chair of Events, commented: “We are very excited about this new partnership. McDougalls is an ideal brand to support SCOTY as it grows and develops into one of the industry’s highest profile chef competitions. The team at Premier Foods bring an extensive knowledge of the education catering sector, which will help us to make the competition easier to enter, and more exciting and dynamic for competitors and observers alike.”
The 2019 competition will be launched at the LACA Main Event on July 11th 2018 at the Hilton Birmingham Metropole. The winner of the LACA School Chef of the Year 2019 will be announced in March 2019.