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Premier Foods makes a cool move with new Ambrosia Frozen Custard

We are excited to announce the launch of the new Ambrosia Frozen Custard 100ml pots which have been introduced to the foodservice channel to help operators capitalise on the popularity of the American trend for frozen custard.

The new tubs are perfect as an on the go treat for the travel and leisure industries and come complete with a spoon for maximum convenience. Delivering the great Ambrosia taste consumers know and love, the product is made from fresh West Country milk and cream, with a delectably smooth and silky texture, featuring two delicious flavours: Vanilla and Vanilla with Chunky Fudge.

Sarah Robb, Channel Marketing Manager at Premier Foods, comments: “As consumers have become more adventurous in their tastes we are delighted to be bringing the first branded frozen custard to the foodservice channel. The new tubs give operators an opportunity to capitalise on the growing American trend through a trusted brand. Ambrosia is known for providing people with a ‘Taste of Happy’, and we aim to celebrate the role the brand has in brightening the everyday with our frozen custard.”