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Celebrate the Year of the Sheep with Premier Foods

To celebrate Chinese New Year, we are giving caterers the chance to win a set of premium woks and a hamper full of products from our Sharwood’s and Homepride oriental ranges. It could not be easier to win these amazing prizes, simply submit your details below.

At Premier Foods, we boast a range of ready-to-use Asian sauces and accompaniments across our Sharwood’s and Homepride ranges, perfect for seeing in Chinese New Year, which next year falls on the 19th February 2015. With the popularity of ethnic cuisine increasing, caterers should expect customers to flock to enjoy Chinese dishes to celebrate the Year of the Sheep! Both brands’ ready-to-use sauces are perfect for busy, professional kitchens with something for every taste, from Sweet Chilli to classic Chinese style sauces such as Black Bean and Sweet & Sour. All sauces are bain-marie stable and will hold for up to two hours, making them ideal for a range of foodservice operators and greatly reducing waste.

Mark Rigby, Executive Chef at Premier Foods, comments: “We are delighted to be helping caterers celebrate Chinese New Year. The occasion provides a great way to promote menu offerings and increase footfall, so it is vital that those working in the foodservice industry make the most of seasonal or special events. From advertising in advance to planning menus that will entice existing customers and encourage new ones, Chinese New Year provides caterers with the perfect opportunity to boost sales throughout February.”

Offering a top tip to caterers, Rigby continues: “Use accompaniments to ‘upsell’ the meal experience; small additions to the meal can significantly support incremental sales, such as adding Sharwood’s prawn crackers and noodles. Or why not try using one of our sauces as a dip; Sharwood’s Sweet & Sour sauce works great as a dipping sauce, with the addition of red chilli, ginger, pineapple and coriander”.

The Chinese New Year competition has now closed.

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