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Pakefield High School in Suffolk wins Bird’s Ice Cream competition

Pakefield High School has won a Bird’s Ice Cream competition run by Premier Foods in partnership with East Anglian Taste for School (EATS), which targeted all 30 schools in the Suffolk region.

The promotion saw Pakefield High school win an exclusive Bird’s Ice Cream sampling day run by Premier Foods. Pupil Shannon won a limited Jubilee edition XBox 360 Kinect while Head of Kitchen Karen Owers and her catering colleagues won cookery course vouchers for Leith’s Food of School and Wine in London.

Head of Kitchen by Karen Owers, was the driving force behind the promotion and created a delicious lemon curd, meringue and digestive biscuit flavour. Karen comments, “I am absolutely thrilled to have won this prize for my catering team and we can’t wait to pop down to London to do the course in July. The competition itself was easy for us to organise and it was lovely to see how excited the pupils were to take part in tasting and naming my ice cream creation. When Premier Foods came to school this week to present the prizes and sample the Bird’s ice cream, the kids had no idea and there was a real buzz. They got through all 500 samples in just ten minutes and Shannon was speechless to win the XBox.”

Catering teams in the region’s high schools were invited to take part in the Bird’s Ice Cream competition to produce a new flavour of their choice using the easy-to-use Bird’s Ice Cream Mix. This ice cream flavour was then sampled by the school’s children who could in turn fill in the Bird’s entry form with a name for the mystery flavour. The competition generated a great response with 12 schools taking part in Suffolk and the winning school, Pakefield High, had an impressive 98 entries from their 380 enthusiastic pupils. The winning pupil named the lemon flavoured ice cream ‘Sunny Side Up’.

New Bird’s Ice Cream Mix is real ice cream with the usual quality and texture expected of a good quality ice cream, but without the need for an ice cream maker. Caterers need simply to add water, whisk and freeze and will be able to whip up a dessert that’s perfect for school children. The popular product from Bird’s, makers of Britain’s best loved desserts, has already won LACA’s 2011 ‘Most Added Value Product’.